![]() It's one of those situations I've never really imagined being in this kind of position, but having the opportunity to take a partnership with UA for the last seven years and the commitment and the community that we've had and leverage a platform that has led to such an amazing opportunity for impact and living out a purpose that I feel like I've been leaning into for a very long time in terms of how can I truly make a difference with the blessings and the resources and the opportunity that I have, and that has all baked into what Curry Brand is about. It's kind of surreal for sure, but it's amazing, man. What does it mean to you to be able to launch Curry Brand? (This interview has been edited and condensed for clarity.)Īthletes getting their own brand under their name is very rare. We talked to Curry about this upcoming season, his plans for the Curry Brand, the loss of Thompson, hanging out with Drake, a rivarly with LeBron James, and much more. The constant force behind one of the most successful teams in recent NBA history who is ready to remind everyone what time it is-even if you didn't actually forget. 2 draft pick James Wiseman and Kelly Oubre via trade, the fate of Golden State will rest on Curry. On the court, Curry is heading into the upcoming NBA season facing immense expectations, even in the wake of Klay Thompson's devastating Achilles injury that will force Curry's Splash Brother to miss another season. While the Warriors reloaded with the additions of No. But still, for Curry, this is about giving back to the youth and building Curry Brand brick by brick. That's how rare the air is that Curry now breathes and occupies. Curry is elevating to a different plane that is only occupied by a few in the footwear and apparell world-most notably, Michael Jordan. This is as rare as it gets for an athlete on this level. ![]() ![]() So does the title of "best shooter ever." The list of accolades goes on and on, but as Curry enters his 12th NBA season, he's looking to build his ecosystem.Įnter the launch of the his Curry Brand backed by Under Armour, which is a purpose-led performance brand with a mission to ensure every young person has equitable access to sport. "I think if you see everything that I do, there's a rhyme or reason for it," Curry says of his growing brand. "And I think that connecting the dots, you call it the empire, I call it the ecosystem, of everything that we have going on, that it's all about amplifying the platform for impact." The three championships and two MVP awards back up that statement. Some would call it an empire with a foundation built on Curry's run as one of the best players in NBA history. ![]()
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